Jonathan Ive, in ‘Objectified’
November 7th, 2009 | Topics: Apple, Design, General GeekObjectified is a film about industrial design, from Gary Hustwit, the same guy who did Helvetica. Here’s a clip from the new film, in which Apple’s Jonathan Ive discusses the MacBook Air and Apple’s unibody construction process.
It makes me happy he carries a white iPhone. When people ask me why I didn’t buy the more popular black version, I’m going to start referencing this clip.
