Billion

This morning, Apple launched their “1 Billion App Countdown” campaign:

As of today, nearly one billion apps have been downloaded around the globe. So we just want to say thanks — a billion. Download an app and you’ll automatically get the chance to win a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Just go to the iTunes Store, browse the App Store, and download your best app yet.

It’s taken the App Store less than a year to reach 1 billion downloads. For comparison, it was almost 3 years before 1 billion items were downloaded from the iTunes Music Store.

Pretty damn impressive.