Apple as a Religious Expierence

Alexis Madrigal:

But that’s just it: the iPhone does mean something, and it’s the type of meaning that transcends rational optimizing about features and raw performance. “Apple weathered the storm because there is such brand loyalty through the religious narrative,” Campbell maintained. “When you’re buying into Mac, you’re buying into an ideology. You’re buying into a community.”

[via Kottke]